The old adage of not throwing good money after bad is very applicable to Facebook advertising. Unless you know that a campaign is performing well, there is no use in increasing budgets or bidtesting. Sounds simple enough, but knowing when you have truly achieved performance that you can scale is often easier said than done--and that's why our grading is so helpful. At a glance, you're able to see 1) if you've achieved statistically significant performance with our grading, and 2) the accompanying trend arrow, which tells you which way the performance is trending over at least the last 3 days, potentially up to 7. Click here for a refresher on Grades and Arrows.
When you have reached a point where you're seeing arrows going up and an increasing amount of A and B grade performance, you know you're ready to take your advertising to the next level. If you feel you've reached this point, it's time to start learning about Predictive Budget Recommendations and Bidtesting.