Your Dashboard screen (the default screen when you log in) has changed a lot... but it's all been done to give you more valuable information.
Performance Trends Summary
The first thing you will notice is the Performance Trends graph. This shows you a daily comparison of performance for your ad sets over time. The ad sets included, and the time window considered, are controlled by the menu selectors, still at the top of the page.
For ad sets graded by ROAS you will see one bar per day representing that day's ROAS for the ad sets and timeframe selected. You will see a yellow line that represents your Target Performance Threshold, either set by the algorithm or set by you, if you have chosen to override it. Finally you will see a ROAS trend line. By default this is on a rolling average, on the same interval as your Recency Weighting (I care most about performance over the last...) setting. Days with ROAS below the target show as red. Days with ROAS above the target show as green. If you have a day without conversions, these will show as a red starburst. Those days will also be highlighted in red.
CPA is similar, but you will see two bars for each day; one for spend (in your currency) and one for number of conversions. You will see the yellow line that represents your Target Performance Threshold and a CPA trend line. Days with CPA above the target show as red. Days with CPA below the target show as green.
If you would rather see actual ROAS/CPA on the trend line, as opposed to the moving average, select "Actual."
Note that when using a purchase conversion optimization goal, you can choose to see the chart in CPA or ROAS. The yellow line will represent your Target Performance Threshold for which ever metric you have chosen for grading. For the other metric, the yellow line represents the average performance over the time period. For example, if you are grading purchases on ROAS, you can still look at the CPA chart, but the Target Performance Threshold line will be replaced by a line representing the average CPA for that time period.
Finally, you can click on the conversions bar for CPA or the red or green sections of the ROAS bar for ROAS, and it will automatically filter the Grade Guide to just those ad sets.
Gainers and Losers Summary
Also new are the Top Gainers and Top Losers. These represent your 5 best and worst performing ad sets for the target type, optimization objective and time frame you have selected. Metrics are included for CPA or ROAS and Gain/Loss. Click an ad set name to see more on any ad set.
What happened to my Grade Guide?
Grade Guide and Search All Ad Sets are still there and still function the same, you just need to scroll down a bit.
Performance Trends (ad set level)
You can also see Performance Trends at the ad set level by clicking on the name of any ad set in Grade Guide or Recommendations. It works the same here as in the Summary (described above), with a few important exceptions.
- Only this ad set is included (of course)
- Budget recommendations applied are marked with an increase or decrease icon so you can analyze the impact of the recommendation.
- Mousing over the plus sign (+) on the X axis for any given date will pop up a small chart that gives you the details for that date as well as overall for the ad set.
To see Ad Set Health for the ad set, simply click on the tab labeled "Health."
Ad and Campaign level grades.
We now offer grades on your ads and campaigns in addition to your ad sets. Recommendations will not yet be made on ad- or campaign-level grades, but you will be able to see them in your ads manager. Simply go to the Setting page, choose "Application Settings" and then toggle on "Display Ad Set, Ad, Campaign grades in Ads Manager." Then choose the levels at which you want to see grades in ads manager. When you're done, click the Save button.
Campaign grades are our first step toward providing campaign budget recommendations and supporting recommendations and bidtests for ad sets using Campaign Budget Optimization (CBO).
Ad grades, especially predictive ad grades, will allow you to identify good or poor ads sooner, allowing for quicker creative iteration.