Grade Guide Search

Following the enhancements to Grade Guides this summer and the introduction of Ad Set Health, many users asked for a quick search to quickly access ad set detail.  With the August release you now have this ability with a keyword and advanced search option.  This feature combined with the mobile optimization from July makes accessing ad set performance from your mobile phone powerfully simple. The video below steps through the feature in more detail. 

Bidtest Updates

Over the past 3-6 months, Facebook advertisers have seen the recommended manual bid ranges that Facebook used to publish go away.  Historically, they weren't the most intuitive or logical as they were often much higher than an advertisers target CPA, but they were consistent and effective so many advertisers used them. Prior to our Predictive Bid Ranges, CompanionLabs also used them to establish the default bid range for a bidtest when we launched.  

With Facebook removing the recommend range, they now suggest that advertisers simply specify, or bid, the amount they want to pay for a given conversion (i.e.: purchase, add-to-cart, lead, etc). What we're seeing is that manual bid levels that would have not gotten delivery in the past, get better delivery now. 

So to align bidtesting with Facebook's best practices for setting a max bid, we introduced a new range command.  For example, let's say that you'd be willing to pay between $10 and $30 for a conversion, you can now specify that range by doing the following:

ad set name bidtest (range 10 - 30)

CompanionLabs will establish 8 bid levels for the range that the algorithm predicts will perform best.  If after 24 hours, you find that you're not getting delivery, we recommend using Predictive Bid Ranges.  To do so, simply re-bidtest the ad set, but remove the range command.  

Users have also asked for the ability to specify the size, or the number of ad sets / bid levels a bidtest creates. This will be most useful if you'd like less than the 8 that CL will typically create for wider ranges.  So in the above example, if the advertiser only wanted 4 bid levels across that range they would do the following: 

ad set name bidtest (range 10 - 30) (size 4)

For those familiar with using bidtest commands, you may also notice we're using parenthesis ( )'s instead of the traditional square brackets [ }'s. Both will work now as not everyone internationally has [] on their keyboard.  So to continue the above example, if the advertiser didn't want to use the source ad set budget as the bidtest budget, but specify a bidtest budget of $80 ($20 for each ad set) they could do this:

ad set name bidtest (range 10 - 30) (size 4) (budget 80)

or this...

ad set name bidtest [range 10 - 30] [size 4] [budget 80]

Re-Bidtest Refresher
When re-bidtesting an existing source ad set, make sure to first delete the --’s on your ad set name and everything to the left and the right.  

For example, an existing source ad set will look something like this:

C → -- ad set name bidtest (range 10 - 30) -- running

To re-bidtest using the Predictive Bid Range from CompanionLabs, it would be changed to:

ad set name bidtest

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